The Art of Embroidery
It honors culture and provides a sense of belonging
Craftmanship
For many of the womxn on the Neococo team, hand embroidery is more than an art form—it is a family tradition passed down through generations. It has long served as a channel for self-expression, creativity, and autonomy.
Today, as part of the Neococo community, women remain connected to a network of independent, talented artists while gaining confidence and financial freedom. They also have the opportunity to pass their skills on to new arrivals, strengthening community bonds and ensuring these traditions continue to thrive.
It has therapeutic effects
Hand embroidery is the definition of slow fashion. It acts as an opportunity for the Neococo women to slow down, reset their thoughts and focus on the present moment, and revel in the beauty of their own work.
Through the work of Louisa Pesel (an embroidery expert and fiercely independent woman), hand embroidery has a history of occupational therapy. Since as early as World War I, it’s been used as a method of improving mental and emotional health. After returning from war, soldiers were encouraged to use hand embroidery to help them meditate, repair their fine motor skills, and relieve post-traumatic stress.
It allows for personal expression
Every single hand embroidery pattern represents the unique woman who crafted it. Every Neococo t-shirt serves as a medium of self-expression that transcends conflict, abuse, and hardship and shines a new light of hope. Every completed design tells a unique story and serves as a symbol of expression, independence, and pride for the woman behind it.
Hand Embroidery FAQs
Hand embroidery is at the heart of Neococo’s creative work. These frequently asked questions offer insight into the art of hand embroidery, why it matters, and how this timeless craft supports creativity, community, and opportunity.
Hand embroidery is a traditional textile art where designs are stitched by hand using needle and thread. Each piece is created stitch by stitch, making every embroidered item unique and rich in personal expression.
Neococo focuses on hand embroidery because it preserves cultural craft traditions while creating meaningful opportunities for creative expression and fair income. The practice allows artisans to share their stories through their work.
The time it takes to complete a hand-embroidered piece varies based on the design, stitch complexity, and size. Some pieces may take several hours, while more detailed work can take days to complete.
Hand embroidery supports Neococo’s mission by combining creativity with economic empowerment. Through this craft, participants develop skills, earn fair compensation, and connect with a supportive creative community.
Your Neococo purchase is a gesture of feminine unity — contributing to equity, financial freedom, and hope for refugee, displaced and immigrant women.