In a featured news segment on NBC Los Angeles’ California Live, host Laila Muhammad sat down with the founder of NeoCoco, a mission-driven lifestyle and apparel brand that is redefining what ethical fashion looks like in today’s world. The segment, titled “Ethical Clothing Brand Empowers Women Refugees,” highlights NeoCoco’s inspiring commitment to creating beautiful, meaningful products while providing economic opportunity for women rebuilding their lives.
Founded on the belief that creativity can change the trajectory of a person’s future, NeoCoco works directly with women refugees—many of whom are starting over in a new country with limited resources. Through training, support, and a focus on artistry, the brand empowers these women to earn fair wages by hand-embroidering each piece in the collection. Every stitch tells a story of resilience, skill, and hope.
During the interview, the founder explains the heart behind the brand: NeoCoco isn’t just about clothing; it’s about restoring confidence, independence, and dignity. The artisans who create NeoCoco’s pieces gain not only employment, but also a safe, supportive space to express themselves and build a sustainable future for their families.
The California Live segment showcased the intricate embroidery, the craftsmanship behind each item, and the personal stories woven into the work. Laila Muhammad highlighted how NeoCoco’s approach goes beyond fashion—it's a social impact model rooted in compassion and community.
NeoCoco continues to grow as a lifestyle brand that blends purpose with elevated design, offering customers products that reflect both quality and conscience. By choosing NeoCoco, supporters become part of a movement that uplifts women, celebrates cultural heritage, and proves that ethical fashion can be beautiful, modern, and deeply meaningful.
